An Ethnographic Study of Communication on Disaster Mitigation

This research aims to examine the place naming system by the Kaili community and how the system is a disaster mitigation effort. The method used in this research is descriptive qualitative, and data collection techniques through in-depth interviews. The results of this study show that the Kaili people have a concept of naming space and place by paying attention to the geographical structure of the landscape as well as seeing events related to natural events, especially disasters. Tagari Lonjo is an area full of mud and was not a settled area in the past. The naming of Tagari Lonjo as an effort in disaster mitigation is interpreted from the name Lonjo itself, which means muddy or liquefaction.