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YouTube has given rise to a unique content consumption pattern created by amateurs with content genres ranging from food vlogs to gadget and movie reviews, paralleling established mass media platforms. And YouTube consumption has surged, with makers of content now wielding significant influence over their viewers, but that relation is not simply linear, rather dispersed, and is in constant flux and negotiation. The ease with which YouTubers engage in activities such as hate speech, spreading misinformation, threatening public safety, and evading taxes is a concern calling for government oversight. The Indian state is traditionally an activist state that shapes society through oversight. However, the oversight role in consumption patterns on YouTube appears to be fluid and ambiguous in the country due to the intricate network of existing legal and policy frameworks when compared to the broader context of the state’s regulatory role in other domains.
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PR et al. (2025) studied this question.
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