Conversational Public Relations: Conceptual Innovation and Analysis of the Components of Creative Interaction with the Audience

January 19, 2026Journal of Innovation and Creativity in Humanities مجله ابتکار و خلاقیت در علوم انسانیOpen Access

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Key Points

The study aims to identify and analyze key components of the emerging model of conversational public relations.
Conducted qualitative content analysis through purposive sampling.
Analyzed scholarly articles related to dialogic approaches in public relations.
Extracted data through open coding and generated core categories.
Identified six core components of conversational public relations: two-way dialogue, genuine audience participation, transparency and responsiveness, communication ethics, sustainable interaction, and innovative use of social media.
These components form an innovative conceptual framework for rethinking public relations strategies.

This analysis identifies key components of conversational public relations, emphasizing strategic importance for organizations.

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Manavi et al. (2026) studied this question.

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