Exploring the Impact of Financial Literacy on ESG Fund Investments among Indian Millennials : The Moderating Role of FinTech Adoption

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Key Points

The study aims to examine how financial literacy affects investments in ESG funds among Indian millennials and the influence of fintech adoption.
Evaluated the moderating effect of fintech adoption on the relationship between financial literacy and ESG fund investments.
Collected data through surveys and analyzed using statistical methods.
Increased financial literacy significantly boosted the likelihood of purchasing ESG funds among participants.
For millennials with high fintech adoption, the effect of financial literacy on ESG fund investments was stronger (OR 2.3, 95% CI 1.5-3.4, p=0.002).
Participants with a modicum of financial literacy showed a 45% increase in ESG fund investments with fintech tools.

Explores financial literacy and ESG investments in Indian millennials, suggesting fintech enhances engagement.

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Misra et al. (2026) studied this question.

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