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CONTROLLING ORDER-EFFECT BIAS WILLIAM D. PERREAULT, JR WILLIAM D. PERREAULT, JR *The author is Assistant Professor of Marketing in the College of Business Administration, University of Georgia, Athens Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 39, Issue 4, WINTER 1975, Pages 544–551, https://doi.org/10.1086/268251 Published: 01 January 1975
William D. Perreault (1975) studied this question.