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Introduction - Sandra J Ball-Rokeach and Muriel G Cantor The Media and the Social Fabric PART ONE: SOCIOLOGICAL INQUIRY INTO THE MEDIA AND MASS COMMUNICATION: HISTORICAL AND THEORETICAL ORIGINS Mass Communication Rediscovered - Charles R Wright Its Past and Future in American Sociology Reflections on the Lost Vision of Communication Theory - Thelma McCormack The Menu of Media Research - Michael Schudson PART TWO: MEDIA AND SOCIAL PROCESS The Information Society - James R Beniger Technological and Economic Origins The Flow of Communications into the Home - W Russell Neuman and Ithiel de Sola Pool Linking Culture and Other Societal Systems - Karl Erik Rosengren The Mass Media in Earthquake Warning - Ralph H Turner and Denise H Paz Media System Dependency Theory - Peter L Hirschburg, Donald A Dillman, and Sandra J Ball-Rokeach Response to the Eruption of Mount St Helens PART THREE: MEDIA ORGANIZATIONS AND THEIR AUDIENCES Social Constraints and the Production of an Alternative Medium - Herman Gray The Case of Community Radio The Organizational Environment of the Motion Picture - James J Parker Censorship of Criminal Characters, 1930-1950 Hollywood Filmmaking and Audience Image - Robert Kapsis The Commodification of Sport - John L Stewart The Political Struggle for Prime Time - Kathryn Montgomery Culture by the Millions - Victoria Billings Audience as Innovator Audience Composition and Television Content - Muriel G Cantor and Joel M Cantor The Mass Audience Revisited Beyond Mass Culture and Class Culture - John P Robinson and Edward L Fink Subcultural Differences in the Structure of Music Preferences PART FOUR: MEDIA AND POLITICAL CONFLICT AND CHANGE The 'Form' of Substance - Jeffrey C Alexander The Senate Watergate Hearings as Ritual Awareness of Public Opinion and School Desegregation Protest - D Garth Taylor Some Observations on the Long-Range Effects of Television - Gladys Engel and Kurt Lang Changing and Stabilizing Political Behavior and Beliefs - Sandra J Ball-Rokeach, Milton Rokeach, and Joel W Grube PART FOUR: MEDIA CONTENT The Reporting of Social Science Research in the Media - Elanor Singer and Phyllis Endreny Ideologies of Femininity - Andrea L Press Film and Popular Consciousness in the Postwar Era Format and Formula in Prime-Time TV - Ann Swidler, Melissa Rapp, and Yasemin Soysal 'Punk' and Middle-Class Values - Philip Lamy and Jack Levin a Content Analysis Conclusion - Sandra J Ball-Rokeach and Muriel J Cantor Going Beyond Contemporary Media Theory and Research
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Gwyn et al. (1987) studied this question.
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