An Inquiry Into the Misuse of the Survey Technique by Sales Solicitors

Journal Article AN INQUIRY INTO THE MISUSE OF THE SURVEY TECHNIQUE BY SALES SOLICITORS Get access RICHARD BAXTER RICHARD BAXTER * Richard Baxter is Corporate Research Director of the Associated Merchandising Corporation, New York. This article is based on a paper given at the Annual Conference of the American Association for Public Opinion Research at Lake George, New York, on May 19, 1963 Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 28, Issue 1, SPRING 1964, Pages 124–134, https://doi.org/10.1086/267228 Published: 01 January 1964