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December 5, 2023Journal of Law and Sustainable DevelopmentOpen Access

Drivers of Purchase Intention in E-Commerce Live Streaming in China: Assessing the Mediating Role of Perceived Value Using the Modified Vam Model

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HFHaoyang FengYWYi Wei

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Feng et al. (2023) studied this question.

synapsesocial.com/papers/6a159e73b2e0231f1582c2dehttps://doi.org/10.55908/sdgs.v11i12.1983
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