Creating an enterprise‐level “green” strategy

Purpose – Over the past decade, concepts that focus on environmental stewardship have gripped the collective intellect of humankind, challenged our capacity to be self‐aware, and established a common global imperative to respond to critical issues that arise from world‐wide climate change and natural resource conservation. Yet, while most enterprises have already undertaken some form of “green” initiative, very few have established an enterprise‐level “green” strategy that responds to the new global imperative. This paper aims to provide a methodology and tool‐set to help close that gap.