The Role of Family Communication in Consumer Learning

Journal Article The Role of Family Communication in Consumer Learning Get access Roy L. Moore, Roy L. Moore 1Roy L. Moore is Assistant Professor of Journalism and George P. Moschis is Associate Professor of Marketing, both at Georgia State University, Atlanta. The study reported here was partially funded by the Georgia State University Urban Life Center and the College of Business Administration Search for other works by this author on: Oxford Academic Google Scholar George P. Moschis George P. Moschis 1Roy L. Moore is Assistant Professor of Journalism and George P. Moschis is Associate Professor of Marketing, both at Georgia State University, Atlanta. The study reported here was partially funded by the Georgia State University Urban Life Center and the College of Business Administration Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 31, Issue 4, December 1981, Pages 42–51, https://doi.org/10.1111/j.1460-2466.1981.tb00449.x Published: 07 February 2006