Television and Interpersonal Influences on Adolescent Consumer Learning

Journal Article Television and Interpersonal Influences on Adolescent Consumer Learning Get access Gilbert A. Churchill, Jr., Gilbert A. Churchill, Jr. Search for other works by this author on: Oxford Academic PubMed Google Scholar George P. Moschis George P. Moschis Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 6, Issue 1, June 1979, Pages 23–35, https://doi.org/10.1086/208745 Published: 01 June 1979 Article history Received: 01 July 1978 Revision received: 01 January 1979 Published: 01 June 1979