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Journal Article The Role of Television in the Construction of Consumer Reality Get access Thomas C. O'Guinn, Thomas C. O'Guinn Search for other works by this author on: Oxford Academic PubMed Google Scholar L. J. Shrum L. J. Shrum Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 23, Issue 4, March 1997, Pages 278–294, https://doi.org/10.1086/209483 Published: 01 March 1997 Article history Received: 01 February 1993 Revision received: 01 September 1996 Published: 01 March 1997
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O’Guinn et al. (1997) studied this question.
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