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March 1, 1993Journal of Services Marketing

From customer to competitor: consumer cooption in theservice sector

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Authors

DFDale FodnessUniversity of DallasBPBarry E. PitegoffFlorida Department of Environmental ProtectionESElise Truly SautterCollege of Business Administration

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Fodness et al. (1993) studied this question.

synapsesocial.com/papers/6a167d3d7729da44b765614chttps://doi.org/10.1108/08876049310044529
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