National survey assesses water treatment product awareness among mothers in Malawi, suggesting improved outreach for rural areas.
A national household survey was conducted in Malawi to determine awareness and use of a socially marketed water treatment product. In all, 64% of mothers were aware of the product, and 7% were using it. Both poor and rural mothers had lower awareness and use rates. Targeting promotion to rural populations could enhance program effectiveness.
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Stockman et al. (2007) studied this question.
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