An Outline for a Model of Party Choice

This article is a synthetic effort. It attempts to mold the issue voter of traditional democratic theory and rational choice models with the "nature of the times" and partisan voters of empirical voting studies. The vehicle for this attempted synthesis is a voter decision rule more complex, more inclusive, and perhaps less "rational" than others previously suggested. After motivating and developing the formal representation of the decision rule, a variety of empirical findings about voting behavior are reexamined in light of the rule. Some reinterpretations result, particularly in the case of party identification.