Language vitality: Theorizing language loss, shift, and reclamation (Response to Mufwene)

Salikoko Mufwene's (2017) ‘Language vitality’ ranges across many topics related to language endangerment and loss (LEL). In this response, I agree that linguists do need a theory of the reasons LEL occurs, if we are to be effective in aiding communities with language maintenance and revitalization. I argue that there IS an existing, important literature on language loss and language revitalization and reclamation. Finally, I argue that there is good reason to believe that indigenous minority language endangerment is worth considering as a distinct category of LEL.