Self-consciousness, self-attention, and social interaction.

Conducted 2 experiments with a total of 128 female undergraduates to test the effects of self-focused attention on positive and negative social interactions. In Study 1 the behavior of dispositionally high and low publicly self-conscious women (as measured by the Self-Consciousness Scale) was examined in an interpersonal situation involving rejection by a group. It was hypothesized that persons high in self-consciousness, being more aware of how they are perceived by others, would be more sensitive and react more negatively to the rejection than those low in self-consciousness. The predictions were confirmed. In Study 2, female Ss were presented with favorable or unfavorable feedback in the context of an interview, and self-attention was experimentally manipulated by exposing half the Ss to their images in a mirror. Self-awareness increases the negative response to the negative evaluation and tended to increase the positivity of the positive evaluation. The implications of self-awareness theory for the social self and social interaction are discussed.