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A replication of Swan and Combs (1976) study of satisfaction with clothing, using a larger and more heterogeneous sample, is reported. Results show only mixed support forthe two-factor notion advanced in the original article. Implications are illustrated using the concept of product value. I nvestigators of consumer satisfaction have fre-quently adapted models and techniques from stud-
R. Neil Maddox (Mon,) studied this question.
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