A Rhetorical Aspect of Translating English News Headlines Into Ukrainian

This study delves into the intricate realm of translation, specifically focusing on the rhetorical elements of ethos, pathos, and logos, as manifested in news headlines from English to Ukrainian.Utilizing the BBC News and Voice of America websites as a primary source, we compare original English headlines with their Ukrainian counterparts to analyze how these rhetorical aspects are rendered in translation.Through a systematic examination of selected headlines, we aim to shed light on the multifaceted nature of translation and its implications for conveying persuasive elements across linguistic and cultural boundaries.News headlines serve as powerful tools for persuasion, employing various rhetorical strategies to capture readers' attention and convey information effectively.Among the key rhetorical elements employed in headlines are ethos (appeal to credibility), pathos (appeal to emotions), and logos (appeal to logic and reason).Irrespective of the situation, readers generally favor individuals who exhibit fairness and impartiality over other sources of information.Additionally, readership is inclined to have confidence in those with a notable reputation, especially in situations where issues are contentious and arguments are unclear.Pathos encompasses the emotional or affective appeals that give persuasive messages their ability to urge an audience to act.Pathos appeal demonstrates how emotions can influence the judgment of audience.Effective persuasion of the audience hinges on the speaker's ability to provide clear reasoning, elaborate on facts, and offer compelling evidence.Logos serves as a persuasive tool grounded in logic and causality.Unlike appealing to emotions or employing artistic language, logos convinces readers through the inherent logic and causality of language means used in the news headlines.Translation of such headlines introduces additional complexities, as linguistic and cultural nuances must be carefully navigated to ensure the intended rhetorical impact is preserved.For this study, we select headlines that demonstrate clear employment of ethos, pathos, and logos in their original English versions and analyze how these elements are translated into Ukrainian.Each headline is scrutinized for its rhetorical features, considering linguistic choices, cultural context, and rhetorical strategies employed.