A Study on Consumers’ Purchase Intentions Towards Organic Products

The results shows that perceptions towards organic food product depict the strongest relationship with buyers’ intention to buy organic food product followed by the buyers’ belief that consuming organic food product is contributing to preserving the environment. It seems that perception towards organic food and belief that organic food is environmentally friendly are not independent from each other. Besides, the availability of product information is also supporting the consumers’ intention to purchase organic products. However, other factors (awareness on government support and action and availability of information on product location) are found to be insignificantly related to the intention to purchase the organic products. The perception towards organic products, beliefs about product safety for use, belief about product friendliness to the environment and availability of product information are the major determinants for the consumers’ purchase intention towards organic products.