Anahita Khazaeia*, Statia Elliota & Marion Joppeaa School of Hospitality, Food and Tourism Management, University of Guelph, Guelph, CanadaAnahita Khazaei is a PhD candidate and instructor in the School of Hospitality, Food and Tourism Management, University of Guelph, Canada. Her research interests include community engagement, tourism planning and sustainability. Anahita has years of experience in strategic planning acquired while she was a management consultant in her native country of Iran.Dr Statia Elliot is an associate professor, and director of the School of Hospitality, Food and Tourism Management, University of Guelph. She has extensive experience working with Canadian destination marketing organizations, and specializes in research of place image and branding, tourism destination planning and performance. She teaches strategic marketing and tourism, and is chair of the Canadian Chapter of the Travel and Tourism Research Association.Dr Marion Joppe is a professor in the School of Hospitality, Food and Tourism Management, University of Guelph. She obtained her doctorate from the University of Aix-Marseille III, France, in law and economics of tourism in 1983, and specializes in destination planning, development and marketing, and the experiences upon which destinations build. She has extensive private and public sector experience, having worked for financial institutions, tour operators, consulting groups and government, and has published in both North America and Europe.
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