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October 1, 1996Journal of Marketing

Company Advertising with a Social Dimension: The Role of Noneconomic Criteria

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Authors

MDMinette E. DrumwrightThe University of Texas at Austin

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Minette E. Drumwright (1996) studied this question.

synapsesocial.com/papers/6a173cb849465f4f4bbdf3e7 https://doi.org/10.1177/002224299606000407

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