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Program evaluation shows that food safety resources aid news reporters, suggesting effective media collaboration.
This article describes the development and evaluation of a food safety resource manual for news reporters. The manual, prepared by a multi-disciplinary team of Extension faculty, was distributed to news reporters/directors affiliated with print and broadcast media in three Western states. Program evaluation showed that over half had used the manual and found it helpful, easy to use, and timely. These findings suggest that a proactive approach may be an effective way to work with the news media and may increase the impact of Extension's efforts.
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Benedict et al. (1995) studied this question.
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