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Evaluates behavior changes influenced by newspaper columns in large audiences, suggesting non-face-to-face methods can be effective.
Shrinking resources and the need to know the impact of programs require Extension to identify an effective means for reaching large audiences with research-based information. Media-focused programming such as writing newspaper columns is a delivery method used by Extension, although there is little evidence of its effectiveness in the evaluation literature. A creative evaluation of the Sunday Dispatch news column identified behavior changes made by readers, indicting that a non-face-to-face delivery method can be successful in influencing large audiences.
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Ehret et al. (2008) studied this question.
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