How Artificial Intelligence Is Reshaping Innovation Management: Evidence from Pre- and Post-Generative AI Research

Artificial intelligence (AI) has become a central driver of transformation in innovation management, reshaping how organizations design strategies, develop offerings, and generate knowledge. This study examines how innovation management has evolved from the pre-ChatGPT era—characterized by analytics, automation, and decision support—to the post-ChatGPT period, marked by the widespread adoption of generative AI (GenAI) and human–AI collaboration. Using a structured literature review of Scopus-indexed studies published between 2020 and 2025, the paper identifies the following six dominant thematic dimensions of AI-enabled innovation management: strategic and business model innovation, product and service innovation, sustainability-oriented innovation, organizational agility and capabilities, human-centric innovation, and knowledge, learning, and research. The findings reveal a conceptual shift from efficiency-driven applications toward more creative, strategic, and collaborative uses of AI, with generative models acting as co-creators rather than mere analytical tools. The study contributes by synthesizing the fragmented literature into an integrative framework that captures this transition and by highlighting emerging research gaps, particularly in sustainability and human-centered innovation. Practical implications for managers and policymakers are discussed.