Proposes a new model for achieving behavior change in clients through effective program development.
Brereton states that the conventional Extension program planning model tends "to ignore the client's behavior in the program development process" and focuses too much on the behavior of the program developer. This results in educational programs failing to cause client change. He proposes a new model which combines Rogers' theory of human behavior in the diffusion process with Lewin's disequilibrium theory. Critiquing a case study, he demonstrates how the new model can be used for more effective programming to bring about behaviorable change. Does it look useful to you?
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Philip R Bereton (1972) studied this question.
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