Program planning shows challenges in achieving behavior change in clientele, suggesting a need for better support and documentation.
Planning programs that result in clientele making changes in their behavior provides challenges to Extension professionals. These include motivating our clientele to adopt new behaviors, supporting individuals as they make changes, determining what constitutes a behavior change, and measuring the degree of change. Time spent documenting behavior change as required by the Government Reporting Act may result in fewer programs but increased impact of educational efforts. In addition to implications for program staff, administrators, too, are challenged by the need to substantiate practice adoption.
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Jean Clements (1999) studied this question.
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