Educators demonstrate that economic factors motivate behavior change in clients, suggesting improved program development.
As educators, we need to understand what motivates people to change.We must then build our educational programs on those understandings.My research indicates that clients are most highly motivated by bottom-line, economic considerations -how a proposed change will affect the purse or wallet.This finding has critical implications for how we develop and deliver Extension programs, especially issues-based programming.
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Marjorie E Jensen (1989) studied this question.
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