What question did this study set out to answer?

To examine whether personal value priorities, specifically biospheric values, determine the effectiveness of informational interventions in altering pro-environmental intentions and policy support.

December 18, 2013PLoS ONEOpen Access

Values Determine the (In)Effectiveness of Informational Interventions in Promoting Pro-Environmental Behavior

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To examine whether personal value priorities, specifically biospheric values, determine the effectiveness of informational interventions in altering pro-environmental intentions and policy support.
Measured baseline individual differences in participants' personal value priorities.
Assigned participants to view either an experimental movie clip highlighting the negative environmental impacts of bottled water or a control movie.
Assessed changes in knowledge, behavioral intentions, and acceptability of related environmental policies across value orientations.
The informational video significantly increased knowledge regarding the environmental consequences of bottled water across all recipients.
Increased knowledge translated into greater pro-environmental intentions and policy acceptability exclusively among individuals with strong biospheric values, showing no effect on those who prioritize environmental values less.

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Implication

An experimental study reveals that informational interventions shift environmental intentions only among individuals endorsing biospheric values, indicating that personal priorities govern...

Cite This Study

Bolderdijk et al. (2013) studied this question.

synapsesocial.com/papers/6a18121da0e670aec86f002d https://doi.org/10.1371/journal.pone.0083911

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Implication

An experimental study reveals that informational interventions shift environmental intentions only among individuals endorsing biospheric values, indicating that personal priorities govern...

Values Determine the (In)Effectiveness of Informational Interventions in Promoting Pro-Environmental Behavior

Key Points

Discussion

Implication

Cite This Study

Values Determine the (In)Effectiveness of Informational Interventions in Promoting Pro-Environmental Behavior

Key Points

Discussion

Implication

Cite This Study

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