Experimental study reveals informational appeals increase pro-environmental behavioral intentions in German adults, indicating interventions succeed regardless of biospheric values.
Key Points
Informational appeals significantly elevate pro-environmental behavioral intentions, whereas biospheric values do not moderate intervention responses.
Moderated logistic regression models across 800 participants per cohort confirmed that socio-normative appeal effects were restricted to public coffee choices.
Highlights indicate informational appeals motivate sustainable decisions broadly, challenging assumptions that biospheric values are required for intervention success.