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September 25, 2023Customer Needs and SolutionsOpen Access

Marketing at UNSW Sydney: Building Marketing Capability in Australasia

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JRJohn RobertsMUMark UnclesHHHarald J. van Heerde

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Roberts et al. (2023) studied this question.

synapsesocial.com/papers/6a18924ad654b1eb0d4a9f62https://doi.org/10.1007/s40547-023-00139-6
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