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July 26, 2026Customer Needs and SolutionsOpen Access

Relating Heavy Snacking to Variation in Consumption Across Snack Brands and Categories

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Authors

MGMarina GirjuBMB. P. S. MurthiRRRam C. Rao

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Overview

Randomized trial investigates variation in snack consumption by frequency and brand in snackers, suggesting important implications for marketing strategies.

Key Points

  • This research aims to explore how frequent snackers behave in terms of variation in snack consumption across brands and categories.
  • Utilized individual level data collected via a mobile app over a two-week period.
  • Developed a comprehensive model considering factors driven by satiation, satiety, and consumption context.
  • Analyzed the relationship between brand and category variation in consumption.
  • Frequent snackers show greater variation in consumption across brands (exact metrics not specified).
  • No significant variation found across categories for frequent snackers.
  • Positive correlation exists between variety seeking across brands and varieties across categories.

Cite This Study

Girju et al. (2026) studied this question.

synapsesocial.com/papers/6a65a6f2d3aea3239cd78098https://doi.org/10.1007/s40547-026-00166-z
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