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June 28, 2026Customer Needs and SolutionsOpen Access

Is it Really Worth it? The Impact of a Climate Score Label at the Point of Sale on Real Purchase Behaviour

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Authors

JMJessica MazurekFSFlorian SpitzleySNStephanie M. Neidlinger

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Overview

Field study demonstrates that a climate score label influences purchase decisions in retail, suggesting limited effectiveness.

Key Points

  • This research aims to investigate how a multi-level colour-coded carbon label at the point of sale affects consumer purchasing behavior.
  • Field study conducted in three German retail stores over 24 days.
  • Carbon labels displayed for bananas, apples, cucumbers, and tomatoes.
  • Purchases compared to a month prior using hierarchical linear modelling.
  • Purchases of less carbon-intensive products increased significantly during the label display period.
  • Tomatoes showed the greatest increase in purchase rate.
  • Consumer attitudes towards the carbon label were assessed through a follow-up survey.

Cite This Study

Mazurek et al. (2026) studied this question.

synapsesocial.com/papers/6a40b9f361bb0a67205c5f27https://doi.org/10.1007/s40547-026-00164-1
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