What question did this study set out to answer?

The aim is to develop a comprehensive marketing strategy for a new green cosmetics business in India.

May 29, 2026INTERNATIONAL JOURNAL OF RESEARCH AND ANALYTICAL REVIEWS0 citationsOpen Access

A Detailed Marketing Plan For A New Business Venture In The Green Cosmetics Industry Of India

KSKakali Dasgupta Saha BRBiswajit RoyBiotech Park

Key Points

The aim is to develop a comprehensive marketing strategy for a new green cosmetics business in India.
Conducted market analysis on the green cosmetics industry in India.
Developed marketing strategies based on environmental sustainability and consumer demand.
Identified potential UGC-approved journals for publishing and promoting the venture.
Projected growth in the green cosmetics market driven by increased consumer interest in sustainability.
Established marketing channels through UGC-approved journals, enhancing visibility to consumers.
Outlined cost-effective publication options to support marketing efforts.

Abstract

UGC-CARE list, New UGC-CARE Reference List, UGC CARE Journals, ugc care list of journal, ugc care list, UGC Approved list, list of ugc approved journal, ugc approved journal,IJRAR - international Research Journal,IJRAR.ORG,Ijrar.org, International Journal of Research and Analytical Reviews (IJRAR) , UGC Approved journal, ugc approved,ugc, ugc certify, publish free of cost, free publication, UGC and ISSN Approved , International Peer Reviewed, Open Access Journal , e ISSN 2348 –1269, Print ISSN 2349-5138, ISSN: 2348 –1269, Impact Factor : 5.75 , E- journal, Low Cost INR 500, Free Publication

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