Click to increase image sizeClick to decrease image size * Dr. J. J. Lambin is Associate Professor of Marketing, Louvain University (Belgium) and Research Director of the Center for Socio-Economic Studies in Advertising and Marketing. Part of this paper has been presented at the Boston Conference of the American Marketing Association (August 1970). Notes * Dr. J. J. Lambin is Associate Professor of Marketing, Louvain University (Belgium) and Research Director of the Center for Socio-Economic Studies in Advertising and Marketing. Part of this paper has been presented at the Boston Conference of the American Marketing Association (August 1970).
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Jean-Jacques Lambin (1970) studied this question.
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