Public Attitudes Toward the Census: Influences and Trends*

Objective. This article considers the determinants of attitudes toward the census. Methods. Data from a survey of Connecticut residents are analyzed. Some of the questions replicate items from previous national surveys. Results. Conservatives and people with low trust in government have more negative views of the census, while interest in politics has no effect. Exposure to advertising has a positive effect on some attitudes. Conclusions. Despite the Census Bureau's efforts to maintain political neutrality, support of the census is influenced by general outlook on government and politics, suggesting that conflicts over the census are likely to continue.