Answers are grounded in this paper and cite their sources.
Both the effects of a child's expectancy of receiving a toy and the number of TV commercials he sees for the toy were examined in an experimental paradigm. In a 3 × 3 factorial design, eight to ten year old boys (N = 133) were presented with low, moderate or high expectancies of obtaining a toy, followed by 0, 1 or 3 exposures to a TV commercial for the toy.
No takes yet. Share an insight, caveat, or question.
Goldberg et al. (1974) studied this question.
Synapse has enriched 10 related papers. Consider them for comparative context: