Women minority entrepreneurs: Motivational factors and challenges

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This article discusses the motives, challenges, and perspectives of women minority‐ in Kosovo, emphasizing the pharmacy sector. The aim is to identify women minorities' motives for entrepreneurship and challenges. A qualitative methodology is applied to the interviews of ten ethnic Turkish women entrepreneurs. The interview questions focus on their motives, moral and financial support, work–life balance, and other related issues. Findings show many challenges associated with minority women entrepreneurs related to the imbalance of life and work and the lack of government support as a form of facilitation for entrepreneurship. This study fills the gap in theoretical knowledge about women minority entrepreneurs by addressing motivations and challenges.