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Journal Article Communication—Embrace the Subject, not the Field Get access James R. Beniger James R. Beniger 1James R. Beniger is an associate professor at the Annenberg School for Communication, University of Southern California. Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 43, Issue 3, September 1993, Pages 18–25, https://doi.org/10.1111/j.1460-2466.1993.tb01272.x Published: 07 February 2006
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