A Theory of Regret Regulation 1.1

We use this opportunity to respond to the issues raised by Inman (2007), and Roese, Summerville, and Fessel (2007) by addressing four broad topics that embrace the most important comments on our regret regulation theory. These topics are the feeling‐is‐for‐doing approach on which regret regulation theory rests, the importance of emotion specificity, factors that modulate the intensity of regret, and the focus on action, inaction and choice in the elicitation of regret. Together this results in a first update, version 1.1.