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#BringBackOurGirls shows the potential that cyber-communities have for setting the agenda for mainstream media sources around issues that are life-changing for women and girls around the world. The article examines the ways that social media communities sustained the hashtag #BringBackOurGirls, bridging online and offline communities to form a united movement. The analysis is contextualized within the online community-organizing framework of Twitter Topic Networks, as theorized in a 2014 study by the Pew Research Center Internet and American Life Project. This essay studies the evolution of #BringBackOurGirls to analyze the ways that online communities can educate, organize, and mobilize publics.
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Candi S. Carter Olson (2016) studied this question.
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