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December 1, 2001Journal of ManagementOpen Access

The resource-based view and marketing: The role of market-based assets in gaining competitive advantage

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Authors

RSRajendra K. SrivastavaIndian School of BusinessLFLiam FaheyInstitute for Educational LeadershipHCH. Kurt ChristensenNorthwestern University

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Srivastava et al. (2001) studied this question.

synapsesocial.com/papers/6a1ab2e99fa30811a0b8ffafhttps://doi.org/10.1177/014920630102700610
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