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Journal Article Buyer Uncertainty and Information Search Get access Joel E. Urbany, Joel E. Urbany Search for other works by this author on: Oxford Academic PubMed Google Scholar Peter R. Dickson, Peter R. Dickson Search for other works by this author on: Oxford Academic PubMed Google Scholar William L. Wilkie William L. Wilkie Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 16, Issue 2, September 1989, Pages 208–215, https://doi.org/10.1086/209209 Published: 01 September 1989 Article history Received: 01 October 1986 Revision received: 01 March 1989 Published: 01 September 1989
Urbany et al. (Fri,) studied this question.
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