Confirmatory Versus Comparative Approaches to Judging Theory Tests

Journal Article Confirmatory Versus Comparative Approaches to Judging Theory Tests Get access Brian Sternthal, Brian Sternthal Search for other works by this author on: Oxford Academic PubMed Google Scholar Alice M. Tybout, Alice M. Tybout Search for other works by this author on: Oxford Academic PubMed Google Scholar Bobby J. Calder Bobby J. Calder Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 14, Issue 1, June 1987, Pages 114–125, https://doi.org/10.1086/209097 Published: 01 June 1987 Article history Received: 01 March 1986 Revision received: 01 January 1987 Published: 01 June 1987