June 1, 1983Journal of Consumer Research

The Role of External Validity in Theoretical Research

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Abstract

Journal Article The Role of External Validity in Theoretical Research Get access John G. Lynch, Jr. John G. Lynch, Jr. Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 10, Issue 1, June 1983, Pages 109–111, https://doi.org/10.1086/208949 Published: 01 June 1983 Article history Received: 01 January 1983 Revision received: 01 March 1983 Published: 01 June 1983

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John Lynch (1983) studied this question.

synapsesocial.com/papers/6a202d2d2c602e258bd8d2e1 https://doi.org/10.1086/208949

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