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Journal Article The Role of External Validity in Theoretical Research Get access John G. Lynch, Jr. John G. Lynch, Jr. Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 10, Issue 1, June 1983, Pages 109–111, https://doi.org/10.1086/208949 Published: 01 June 1983 Article history Received: 01 January 1983 Revision received: 01 March 1983 Published: 01 June 1983
John Lynch (Wed,) studied this question.