Information scent and open government data (OGD) engagement: research agenda

Vis-a-vis the digital innovation, i.e. Open Government Data (OGD), in the annals of public administration, the impetus upon user engagement holds eminence given the possibilities unleashed via value derivation. However, user engagement depends to a large extent to which OGD platforms deliver in terms of information expectations of the user. In this vein, the significance of “information scent”, i.e. the propensity of a user to dig deeper into a web portal based on the quality aligned with the intrinsic goal of the user, assumes importance for facilitating optimum user engagement with the OGD portal. Drawing inferences from the experts’ opinion, this study seeks to present possible research themes around this edifice. Given that OGD-research has underscored the need for website maintenance in terms of provisioning quality OGD and conducive portal features for furthering user engagement, the significance of information scent via OGD portals for consistent user engagement merits consideration for furthering the contours of OGD literature.