Transmedia Learning as a Method of Social Communication: conceptual analysis

The article is devoted to the study of transmedia learning in the context of its integration into the educational process. The text is based on the assumption of significant opportunities for transmedia narrative not only in the field of culture, but also in education. Transmedia narration is regarded as a way to increase the level of academic achievement and acquisition of new competencies by students. The objective of the study consisted in the development of comprehensive understanding of the phenomenon of transmedia learning, and beyond that, in identifying its potential in shaping social interactions and knowledge sharing. To achieve it, the author reviewed theoretical sources, existing definitions and methodological approaches to the organization of transmedia learning. This enabled the development of a generalized definition of transmedia learning, further identification of the factors and motives for its implementation in the field of education, and substantiation of the role of information technology in teaching.