OVERVIEW:Many corporations suffer from aging product lines that are prone to attack by more aggressive, entrepreneurial innovators. Managements ought to systematically plan and implement the renewal of their product platforms, with the objective of bringing excitement to the corporation's existing markets and forging ahead into new, emerging ones. This elevates new product development from a single product, single market focus to a higher plane that embraces a stream of products based on common product and process technology.
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Marc H. Meyer (1997) studied this question.