Consumer acceptability of genetically modified foods with special reference to farmed salmon

Abstract This study employs a focus group methodology to examine the factors affecting the acceptability of gene technology in food production, using genetically modified (GM) farmed salmon as a focus for the research. The results identified a small group of "triers" ‐ willing to try any GM food product, and a small group of "refusers" ‐ rejecting the technology and derivative products. For the middle majority of "undecided" consumers, the decision to accept or reject GM food products was based on a number of interrelated factors, associated with the food product and the benefits conferred.