Influence of Female Body Images in Printed Advertising on Self-Ratings of Physical Attractiveness by Adolescent Girls

This is the authors' abstract. We don't add key points for this paper.

In contrast to earlier studies suggesting that self-concept is stable by late adolescence and therefore resistant to change, this study found that adolescent girls' ratings of self-attractiveness were significantly higher following exposure to printed advertisements employing attractive models who were overweight compared to those exposed to models who were not overweight. Implications for further research are discussed.